Privacy Policy | Lentor Gardens Residences

Last updated: June 2026 · Governed by the Personal Data Protection Act 2012 (Singapore)

1. Overview

This Privacy Policy describes how ERA Realty Network Pte Ltd, as the appointed marketing agency for Lentor Gardens Residences ("we", "us", or "our"), collects, uses, discloses, and protects personal data submitted through this website in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

By submitting your information via this website, you consent to the collection and use of your personal data as described in this policy. This website is operated for marketing purposes relating to Lentor Gardens Residences, a residential development in Lentor, District 26, Singapore.

2. Data We Collect

When you register your interest or submit an enquiry through this website, we may collect:

Full name
Mobile phone number
Email address
Buyer type (buyer, own-stay, agent)
Preferred bedroom type and budget range
Whether you currently own a property
IP address and browser/device information (collected automatically for analytics)

We do not collect sensitive personal data such as NRIC numbers, financial account details, or health information through this website.

3. How We Use Your Data

Your personal data is collected for the following purposes:

To respond to your enquiries and register your interest in Lentor Gardens Residences
To provide you with floor plans, pricing updates, and relevant property information
To arrange showflat viewing appointments
To send you updates about the development launch, pricing changes, and related property news
To improve our website and marketing communications
To comply with applicable legal and regulatory obligations

4. Disclosure of Your Data

We may share your personal data with the following parties:

ERA Realty Network Pte Ltd and its appointed salespersons
The developer and its authorised representatives (Kingsford Development Pte Ltd)
Third-party service providers engaged to support our marketing operations (e.g. CRM software, email platforms), subject to appropriate data protection agreements

We do not sell your personal data to third parties.

5. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. You may request deletion of your data at any time by contacting us using the details in Section 8.

6. Data Security

We implement reasonable security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights Under the PDPA

Under the Personal Data Protection Act 2012 (Singapore), you have the right to:

Access the personal data we hold about you
Request correction of any inaccurate personal data
Withdraw your consent to the collection, use, or disclosure of your personal data at any time
Request that we cease sending you marketing communications

Withdrawal of consent may affect our ability to provide you with property information, pricing updates, or showflat booking assistance.

8. Withdrawing Consent & Opt-Out

If you wish to withdraw your consent, opt out of future communications, or request access to or deletion of your personal data, please contact us directly.

Appointed Marketing Agency

ERA Realty Network Pte Ltd · CEA Licence No. L3002382K

Salesperson: Alvin Chua · CEA No. R065182F

To exercise your data rights or opt out of communications, please indicate your request to the ERA representative who contacted you, or contact ERA Realty Network Pte Ltd through their official channels at www.era.com.sg.

9. Cookies & Analytics

This website uses Google Tag Manager and may use analytics tools that collect anonymised data including your IP address, browser type, pages visited, and time spent on the site. You may control cookie settings through your browser preferences.

10. Third-Party Links

This website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies independently.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated policy will be posted on this page with a revised "last updated" date. Continued use of this website constitutes your acceptance of the revised policy.

12. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of Singapore, including the Personal Data Protection Act 2012 and any subsidiary legislation made thereunder.